After a three-way competitive pitch, Pride Valley Foods, one of the UK's largest producers of speciality breads, have appointed Flyingfish to create a new website for them.

Kerry Sweet Ingredients, Part of the Kerry Food Group have asked Flyingfish to re-brand one of their divisions as part of an ongoing restructuring of the business.

The National Council for the Conservation of Plants and Gardens, based at the RHS in Wisley, has appointed Flyingfish to develop a new brand identity and guidelines that will define the NCCPG for the future.

The work will encompass developing the style and tone of their portfolio of national and specialist group publications and events material. The identity is planned to be rolled out nationally from Spring 2005.

Flyingfish have been commissioned to produce information guides highlighting the benefits of travelling to work using alternative modes of transport.

The guides are intended to build awareness among employees and shoppers alike covering a range of environmental and health issues, encompassing public transport, cycling, walking and car sharing.

Flyingfish have been appointed to develop a range of literature for the UK’s fastest growing cleaning equipment supply company.

The scope of the work includes the development of a brand identity for a new range of specialist cleaning products, product range literature and dealership parts lists and technical manuals distributed on a multimedia CD-Rom. The new literature will be launched in the first quarter of 2005.

FM Foods have appointed Flyingfish to develop a range of packaging for their fairtrade dried fruit snacks under the Tropical Wholefoods brand. The new range will be introduced into the sweet and savoury snacks sector, designed to encourage parents to purchase a healthier alternative to sweets for their children.

The packaging will be sympathetic to the current branding but introducing an obvious evolutionary step forward which will be a platform for the future progression of the brand. A complimentary display unit will be developed to be used at point-of-sale to accompany the packs.

Out of this World is one of the UK’s leading ethical food retailers, a distinctive co-operative who carefully select their products to provide good quality, choice and value but offer an important added dimension. Their products are either organic, fairly traded, eco-friendly or locally supplied, catering for the growing number of customers who care about what they eat and its effect on the world.

After a competitive pitch, Flyingfish were commissioned to develop a new retail identity that would be a catalyst for the future focus of the organisation that would positively impact on staff, suppliers, customers and the wider media. The new retail identity was also required to transform the external appeal of the stores and the internal shopping experience.

In addition, a positioning statement that established the core values of the organisation and encompasses its purchasing principles needed to be developed.

The identity was implemented in October 2004 across a range of applications; signage, POS, packaging, staff uniforms, website, newsletters & marketing literature. After four months the indications are that the investment made in the brand is already paying dividends.

www.outofthisworld.coop

The first in a series of books celebrating regional based Michelin Star chefs and local producers. The brain child of top chef and restaurateur Terry Laybourne of Café 21 fame Flyingfish were commissioned to produce a book that would fulfil Terry’s passion to promote great food and the finest local ingredients from the best producers in the region.

The finished result is an engaging 240 page book of Terry’s journey throughout Northumbria profiling the artisan producers with 80 unique recipes using local produce complemented by stunning photography by Duncan Davis.

www.questfortaste.com